Guest blogging is one the best SEO method to increase your site's ranking in the top 10 search results for your chosen keyword. It s considered to be 100% white hat when utilize this technique in a right manner. Any blog that you post on another blog should look completely natural and does not look like a paid advertisement content. This approach has been used by many SME's as the only viable option to getting backlinks. This will increase your page rank and will also give the feeling that your content is original.
The benefits associated with guest posting are many and multiple. You are able to establish a connection with the other blogger, which is always a plus point. In addition to this, you are gaining backlinks to your own blog which is always beneficial to increase the popularity of your blog.
In case of any doubt regarding how guest blogging works, you can always get help from an experienced SEO. He or she will give you the perfect strategy to make the most of it. As another case, a newbie might not know the first thing about how to utilize guest blogging. In such cases, it is better to get the help from an SEO company who is well experienced in this regard.
Most bloggers love to post guest posts in their blogs. This is also an excellent opportunity to market your products and services. With this technique, your blog post will gain in PR and visibility on the Internet. Moreover, it will also give an impression to your readers that you are an expert in your given field. This will add to the trust that your customers have in you and will definitely improve your reputation on the Internet.
A guest post on another site gives your blog a two-fold advantage. First, it creates a backlink to your own blog. When your readers will find your guest blogging post on another site, they may go to your own blog to find more information. This will definitely increase your blog's traffic. Secondly, it gives another venue for you to show off your expertise. You will be exposing your work to a new audience which may give your brand some exposure on the Internet.
The standard etiquette of having a blog posting requires you to include links to your social media profiles in your guest blogger's bio. However, as per Google blog search policy, it is not compulsory to include links to social media profiles in the content of your guest blogger. There are a few bloggers who include links to their social media profiles in their blog posts, but there are many who don't do so. If your social media profile is preferred by your readers over the other sites, then you should also include them in your blog posting.
Another thing that some bloggers tend to forget is to disclose their domain authority. If you are a blogger who has got hundreds of blogs and you have published on a lot of different blog sites, then you must possess some degree of domain authority. This is because only blog posts with your domain name as the main keyword have the potential to attract more readers. As a result, when people search for particular terms and your blog posts appear in these searches, they will most probably end up on your blog posts. This will increase your inbound marketing leads.
Finally, make sure you keep the 'no linking back' policy intact. Google has penalized many bloggers for linking back to their own blog posts. The 'no linking back' policy ensures that your inbound marketing leads will remain safe and you don't risk ending up in blacklisted pages, which can adversely affect your search engine rankings. In fact, Google recommends maintaining zero-link back status for at least a month after a removal from a directory.